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EmotionAll Score

Attraction

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Retention

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Engagement

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Impact

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Attraction

For an ad to attract attention it needs a relatively strong spike of happiness or surprise during the first 8 seconds.
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Retention

For an ad to keep attention it needs to send the viewer on an emotional rollercoaster after an initial spike.
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Engagement

A good advertisement has high engagement levels. It shows the overall reaction to the ad.
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Impact

Ads with high peak-end happiness values have the biggest impact on viewers.
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